Managing hospitality for accommodation facilities specialising in wellness

The two-year course aims to provide all the necessary skills in the following areas:

Well-being applicato al settore dell’ospitalità

Well-being applied to the hospitality sector

Hotel&Spa Management

Organizzazione e Marketing di prodotti turistici wellness

Organisation and Marketing of wellness tourism products

Marketing e web marketing delle “wellness destination”

Marketing and web marketing of “wellness destinations”

ITS Turismo aims to train specialists who are able:

to support and handle management in accommodation businesses, particularly in the management of spa hotels and wellness centres, also with the aim of marketing the same as general wellbeing destinations;
to know and manage the components of wellbeing, transforming them into new aspects of hospitality.

The skills will also concern lifestyles linked to the outdoors, nutrition, experiences, and, of course, also technologies for hospitality (from the analysis of data on demand to the management of company operations, to 4.0 tools for wellness).

COURSE PRE-ENROLMENT

Training Units

Tourism system: products, markets and trend analysis
Lifestyle and wellbeing workshop: consumers and activities
Web marketing and social media for tourism
Spa management
UNESCO lab: sustainable enhancement of the territory

Read the full study plan

Programme

The course comprises a total of 1,800 hours spread over two years and broken down as follows:

60% of the hours are spent on Workshops and Project Work (classroom lessons, practical simulations, testimonials, seminars, study and company visits, etc.) run by industry professionals,

40% of the hours are spent on company internships which take place in qualified businesses and institutions in the Veneto region with the possibility of being extended nationally and internationally through the Erasmus+ project and the link with Hosco.

Lessons are held from Monday to Friday for an average total of 28 hours per week.

Attendance is mandatory for at least 80% of the total hours.

Access method

Pre-enrolment

Participation in selections through an entrance exam consisting of:

aptitude test in general and tourism culture, IT, and English language;
motivational interview, also in English;
assessment of CV.

Final examinations and qualifications

At the end of the course, if a positive assessment has been achieved in the ongoing evaluations, a final examination is taken with written and oral tests.

If students pass the final examination, they receive the Higher Technical State Diploma, a qualification corresponding to level 5 of the European Qualification Framework (EQF).

During the course, students are also issued with:

occupational safety certificates,
IATA training certificate for airline reservations, obviously subject to attending and passing the tests,
TOEIC, an optional certificate for the Test of English for International Communication by ETS English Testing Service.

Employment opportunities

ITS Turismo aims to train specialists who are able:

to support and handle management in accommodation businesses,
to be responsible for hospitality,
to deal with cross-sectional business activities linked to marketing and sales, bookings and back office;
to manage operations in the travel agency sector (traditional and online) and organise tourism trips and events.

ITS Turismo graduates quickly become valuable assets in tourism companies due to their knowledge of management and communication tools linked to new technologies and their mastery of languages, obtained both in the classroom and through contacts with companies.

Recent statistics show that the employment rate of ITS Academy Turismo graduates – one year after completing the course – is more than 90%.