Managing industry 4.0 tools

The two-year course aims to provide all the necessary skills in the following areas:

Trend and Data Analysis

Digital per l’industria dei viaggi e dell’ospitalità

Digital media for the travel and hospitality industry

Design Thinking

Realtà Aumentate. Esperienze, strategie e contenuti per l’esperienza digitale

Augmented Reality: Experiences, strategies and contents for the digital experience

4.0 tools for tourism

ITS Turismo aims to train specialists who are able:

to support and handle management in accommodation businesses;
to be responsible for hospitality, working in marketing and sales, bookings and back office;
to manage operations in the travel agency sector (traditional and online) and to organise tourism trips and events with the added value of possessing skills and independence in managing industry 4.0 tools.

This PLUS allows students to respond to increasingly complex market demands, successfully managing the necessary transition to the increasingly digitalised world of tourism.

COURSE PRE-ENROLMENT

Training Units

Digital hospitality management and organisation of business processes
IT and multimedia tools for tourism
Digital marketing & sales for tourism
Marketing lab and data analysis for tourism and the hospitality industry

Read the full study plan

Programme

The course comprises a total of 1,800 hours spread over two years and broken down as follows:

60% of the hours are spent on Workshops and Project Work (classroom lessons, practical simulations, testimonials, seminars, study and company visits, etc.) run by industry professionals,

40% of the hours are spent on company internships which take place in qualified businesses and institutions in the Veneto region with the possibility of being extended nationally and internationally through the Erasmus+ project and the link with Hosco.

Lessons are held from Monday to Friday for an average total of 28 hours per week.

Attendance is mandatory for at least 80% of the total hours.

Access method

Pre-enrolment

Participation in selections through an entrance exam consisting of:

aptitude test in general and tourism culture, IT, and English language;
motivational interview, also in English;
assessment of CV.

Final examinations and qualifications

At the end of the course, if a positive assessment has been achieved in the ongoing evaluations, a final examination is taken with written and oral tests.
If students pass the final examination, they receive the Higher Technical State Diploma, a qualification corresponding to level 5 of the European Qualification Framework (EQF).
During the course, students are also issued with:

occupational safety certificates,
IATA training certificate for airline reservations, obviously subject to attending and passing the tests,
TOEIC, an optional certificate for the Test of English for International Communication by ETS English Testing Service.

Employment opportunities

ITS Turismo aims to train specialists who are able:

to support and handle management in accommodation businesses,
to be responsible for hospitality,
to deal with cross-sectional business activities linked to marketing and sales, bookings and back office;
to manage operations in the travel agency sector (traditional and online) and organise tourism trips and events.

ITS Turismo graduates quickly become valuable assets in tourism companies due to their knowledge of management and communication tools linked to new technologies and their mastery of languages, obtained both in the classroom and through contacts with companies.

Recent statistics show that the employment rate of ITS Academy Turismo graduates – one year after completing the course – is more than 90%.

Download the two-year Training Units

Training units 2022-2024

Training units 2020-2022

Training units 2019-2021

Training units 2018-2020

UNIMERCATORUM
Allocation of University Credits (up to 69 university credits)

LES ROCHES
Allocation of credits in order to access the Bachelor’s Degree course in Business Administration in Global Hospitality Management (new graduates with under two years of experience).
Allocation of credits and years of work for assisted access to the Master’s in Business Administration in Global Hospitality Management (graduates with more than two years of experience).

CAMPUS LIFE

ALUMNI & CAREERS

ERASMUS+

Location Tourism Innovation Digital4.0